THE INTERNET
MOGULS OF THE WORLD: How the planet’s best found their passion and never looked
back: Authors: Avi Arya, Raya Arya, Aviana Arya; Publisher: Happy Self
Publishing, Pp. 464, Price: Rs.849/= (Paperback edition), Language-English,
First edition 2021, ISBN 978-1-7376170-3-7
Success in
life is achieved by only a fortunate few, who probably proceeded differently and
navigated their efforts suitably, so as to get around or over the expected obstacles.
But it is advisable to learn from the successful, experienced, senior and eminent
persons and then take decisions, instead of making trials and errors. It is
nice on the part of such persons to share their salient points for success. And
in case such points for many successful persons can be provided at one place by
somebody, it will be very helpful. That is what the present team of
Daddy-daughters has exactly done. This team has travelled to several places in the
world and used personalized micro-videos to meet and talk to several successful
entrepreneurs in current era, about their ways of overcoming their difficulties
in real life. Thus we can avoid repeating mistakes made by others in the past.
This opportunity of learning has been obtained from the successful real-life
internet/web heroes from different fields of profession. During this process, the
authors themselves have also balanced work and family life. Broadly the book
deals with the main point of answering the question “How to achieve success”.
The authors highlight such best practices for starting a new venture or
achieving higher growth of existing business, while maintaining availability of
adequate time for the family.
After
providing the publishing parameters, the book presents systematically organized
Index, followed by Bon Voyage, The Backdrop. It has a total of 62 stories
from different professions and
countries, including the stories of the three authors themselves. Towards the
end of the book, In parting, Acknowledgements, About the authors and Thank you
have been provided. The book has some unique features. Every story in this book
is presented in the form of questions-answers. The format of the interviews is
Hero Introduction, The Success Kit, Not just Motivation, Exercise, Your light
bulb moments. The number
of the questions asked per story by all the interviewers together varies from 4
to 12, but mostly this varies between 5 and 8.
However, most of
the questions for the Interviews have been asked by Avi. Several persons
interviewed are young achievers of the age level 10, 15, 17, 19 years even. Every
person interviewed is called as Hero. After
giving the name, the person is introduced in “Hero Introduction”. Main inspiring
action points based on real life experiences are given as “The Success Kit”. The
para titled “Not Just Motivation” gives a message from the interviewed person about
starting online business. More details of the conversations with each of the experts
can be learnt by listening to “Internet Moguls of the World” podcast on
Spotify. Also for every story, the reader is required to complete an exercise
containing some thought provoking questions, which vary between 2 to 5. This is
followed by a page space for “Your light bulb moments” for writing about takeaways
which appeal to us. References to some websites are given in 21 stories.
Brief details
from five randomly selected stories from this book are provided to give an idea
of the input available to the readers. Story 7 presents the interview of Brad Lea; a leading authority on web
based training and the Founder & CEO of Light Speed VT. He talks about first loving ourselves and striking
balance between work and family life. We should prepare a solid introduction of
our own and then involve through social media. Relationships have to be built
with people but
relationships come only when we offer something of value to others. We should also
learn something or the other, daily. Story 29 presents the interview of Jeremy
Ryan Slate. He has made a career on interviewing guests on his podcast, while also
staying together with his family. Here the quality and number of interviews,
different and interesting questions matter. We may not succeed at first
but we should not give up. Things will improve with the use of internet power. We
should improve our visibility, collaborate, use networking and keep learning
with right tools and right people. We
have to start with a small step and build thereon with the help of homework,
patience and creativity.
Story 38 presents the interview of Leslie Samuel for turning his passion into online business by blogging. He teaches people to build business with blogs. We have to decide what we want to do and for which type of audience and create the desired content. We should create value and provide solutions to the problems through blogging. Collaboration, consistency, motivation, open mind, not giving up and continuously trying are required. Story 49 presents the interview of Rian Rao Narvekar, a 15 year old entrepreneur who tried several ideas especially for running small business. We should keep on thinking of business every minute, go in for what we are passionate about and create business e.g. reselling sneakers. We should build network, look for proper opportunity, assess where the market is likely and utilize social media platforms. We should have faith in ourselves, should not get demotivated, as things do change for better. Story 60 presents the interview of Tim Schmoyer, who created a massive YouTube business to help others. The title and the first few seconds of the Video are important for the people and business to grow. We must learn and have a plan how to sell. We must decide on the topic of our passion. The people should have an emotional connection with our content. We should continue to learn while doing and also have patience.
Title of the book creates a curiosity,
to know as to who is an Internet Mogul. It is pleasing to read the book. The
language in all the Chapters is easy to understand. Printing is excellent. The
paper used for the book is of excellent quality. The cover design is attractive
and appealing. The cover page and the back cover page have coloured photos, in
groups of the interviewed persons, including the 3 authors. About the book (though
not titled that way) and the opinion of five persons in brief have also been
provided on the back cover page. The key author deserves high praise, in
planning and organizing this project successfully and also for providing
adequate opportunities to his daughters, whose contribution is highly
commendable. It also conveys a message that if the family remains together as
one unit and helps each other, a lot can be learnt, as well as done. With my
earlier background of having taught “Entrepreneurship”, to the students of
M.B.A., in a Management Institute in Jaipur during my earlier years, I found this book very useful. The
book provides brief but adequate details of each of the Interviews. It is
motivating for the readers to find essential points of advice and guidelines suiting
to one’s field. We can make our plans for success, achieve our ambitions and
reach high levels in life, including ways to progress in unfavourable
situations.
Considering
in an overall manner, this well organized resource book or a treasure house of
ways and means for achieving success provides enough knowledge and guidelines from
experts around the world for the benefit of both men and women at various age
levels. I consider it as a useful, helpful and powerful tool-kit created after lot
of effort. It will assist in learning world class standards in on-line marketing
and in finding roadmap for the journey of entrepreneurs towards success in the
digital field. It is also useful for those who find difficulty in work life-family
life balancing. Having the knowledge and adopting
hard work and continuous learning, the book will indeed act as a catalyst for
our journey and give a boost to our achievements and success. This wonderful book
is highly recommended for early studying and examining the points for implementation
to become successful in life. An excellent, informative, inspiring, well
presented and must read guide book for all persons, especially for the existing
and young and budding entrepreneurs.
----------------Reviewer:
vijaiksharma
